Book Publicist and Book Marketing Expert Scott Lorenz can discuss the types of books and clients he promotes, how he does it, and offers up some tips on what makes something or someone newsworthy.

Lorenz works with bestselling authors and self-published authors promoting all types of books, whether it’s their first book or their 15th book. He’s handled publicity for books by CEOs, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers and Adventurers. H...

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