Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.advertising media sound audio branding sonic branding singing voice acting
I'd love to talk with you if you work with or know about sound! Advertisers, marketers, musicians & scientists are all possible guests.
My audience is typically people who are interested in how sound influences us - in our buying decisions and our daily lives.
Is It Too Late?Audio Branding
Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world in industries like health care, charities & non-profits and the hospitality/travel market. But it was quite a journey to get there - from selling computers in a time when not many women were doing that, to teaching herself about the Internet and the world it opened up. In 1995, she created an award-winning songwriting resource website called The Muse’s Muse and began a business of her own doing SEO and Internet marketing. When she switched to voice overs, she was well-prepared for the new world of online promotions and getting her own work. She’s also a singer. In 2015, she put out her own album of jazz, blues and traditional tunes (jodikranglemusic.com). Over the years, and doing what she does, she’s learned a lot about sound and how it influences people. She’s just launched a new podcast called Audio Branding: The hidden gem of marketing. For more information, visit voiceoversandvocals.com .