Audio Branding

The hidden gem of marketing

Podcast Description

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.

sensory interaction science of sound marketing advertising media sound audio branding sonic branding
Ideal Guest

I'd love to talk with you if you work with or know about sound! Advertisers and marketers who give a lot of thought to sound when creating campaigns or a branding strategy, musicians who influence & scientists who study it would be great!

Our Audience

My audience is typically people who are interested in how sound influences us - in our buying decisions and our daily lives. This includes advertising agencies, video production companies & online content creators, looking for a competitive advantage.

Featured Video
Past Interviews
Audio Branding Podcast Trailer
Why Audio Branding? - Tips on How To Be Intentional With Your Sound
Interview with Audio Alchemist, Steve Keller - Part 2
About Us

Jodi Krangle has been a voice actor since 2007 and has worked with clients from major brands all over the world in industries like health care, charities & non-profits and the hospitality/travel market. But it was quite a journey to get there - from selling computers in a time when not many women were doing that, to teaching herself about the Internet and the world it opened up. In 1995, she created an award-winning songwriting resource website called The ...